C&A - Call of Darling

There’s an age-old stereotype that suggests that when women go shopping for clothes, their boyfriends/husbands/sons suffer in silence until every item has been tried and tested. To counter their supposed boredom, DM9DDB joined forces with MediaMonks to produce Call of Darling: an augmented-reality shooter that transformed a C&A store into a discount-generating battlefield. Players could attach their smartphones to a physical controller designed to shoot infrared lasers. Mobile in both platform and play, the game features an arsenal of weapons and power-ups that could be picked up by scanning QR codes located throughout the store.

There’s an age-old stereotype that suggests that when women go shopping for clothes, their boyfriends/husbands/sons suffer in silence until every item has been tried and tested. To counter their supposed boredom, DM9DDB joined forces with MediaMonks to produce Call of Darling: an augmented-reality shooter that transformed a C&A store into a discount-generating battlefield. Players could attach their smartphones to a physical controller designed to shoot infrared lasers. Mobile in both platform and play, the game features an arsenal of weapons and power-ups that could be picked up by scanning QR codes located throughout the store.
Production: Cricket Brasil
My role: Motion graphics for UI, VFX for the game weapons, 3d animation for guns, UI and general game assets.
Below: Weapon animation sample.
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