Colgate: Floss Hero

Behind the scenes for the project: Colgate: Floss Heroes. My Role: Video editing. Flossing is important, but it can also be fun! For Colgate, we developed a connected toy linked to a mobile game to encourage kids to floss like a boss. Built in our Makers Lab, the toy is a dental floss container disguised as a Mummy that is synced via Bluetooth to a tablet or smartphone. When pulling a string of floss from the Mummy, its eyes light up and kids get 3 lives to play the mobile game. The goal is to guide a digital Mummy through a mouth, collecting food residues and avoiding pesky bacteria in order to advance.

Flossing is important, but it can also be fun! For Colgate, we developed a connected toy linked to a mobile game to encourage kids to floss like a boss. Built in our Makers Lab, the toy is a dental floss container disguised as a Mummy that is synced via Bluetooth to a tablet or smartphone. When pulling a string of floss from the Mummy, its eyes light up and kids get 3 lives to play the mobile game. The goal is to guide a digital Mummy through a mouth, collecting food residues and avoiding pesky bacteria in order to advance.

Behind the scenes for the project Colgate: Floss Heroes.

Production: MediaMonks

My Role: Video editing.

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