To celebrate the people of the Maués tribe who cultivate guarana fruit with their hands and hearts, Guarana Antartica developed a commemorative interactive website. Focusing on three tribal members - MediaMonks went to Amazonia and filmed their daily lives. On the site, users can follow them as they harvest, plant and roast the fruit - all crucial steps to creating the delicious soft drinks that the Brazilian population loves so much. And, for each step, users need to interact with the site - dragging the mouse in order to help with the task at hand. To support the interactive website, teasers were also created for social channels.
Já pensou em fazer parte da colheita do Guaraná Antarctica?
O site interativo permite a experiência de participar dos processos de colheita do guaraná. Gravado em 360 na cidade de Maués na Amazônia.
Agency: F/Nazca
Agency: F/Nazca
Production: MediaMonks
My role: All UI motion graphics for interactive experience.