Panda Express’ House of Good Fortune is a pop-up installation that celebrates the lunar New Year through a tour of five rooms, each highlighting a different ritual or tradition surrounding the holiday. In a room filled with large, inflated oranges, a host invites visitors to playfully toss and pass them around like beach balls.
As they do, the host informs them that the practice of passing oranges is said to bring prosperity. Visitors take part in other experiences as well, including releasing a wish into a paper lantern, catching fleeting red envelopes symbolizing good fortune and warding off bad luck by beating drums. The added context provided by the installations’ hosts ensures participants understand the significance of the amusing, modernized rituals they are taking part in.
Production: MediaMonks
My role: Video editing and motion graphics.
As they do, the host informs them that the practice of passing oranges is said to bring prosperity. Visitors take part in other experiences as well, including releasing a wish into a paper lantern, catching fleeting red envelopes symbolizing good fortune and warding off bad luck by beating drums. The added context provided by the installations’ hosts ensures participants understand the significance of the amusing, modernized rituals they are taking part in.
Production: MediaMonks
My role: Video editing and motion graphics.
Read more about this project at The Drum and at MediaMonks blog.
